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2020 was a year that changed everything, including how consumers—both B2B and B2C—research, purchase, and connect with companies. 

Research has shown that businesses experienced 10 years' worth of eCommerce growth in just 3 months. The added pressure on sales teams and branch-based distribution partners, and the change of purchasing habits of B2B consumers, has increased the need for companies to deliver their brand presence and customer experience digitally. 

Businesses must now use automation to deliver goods seamlessly, quickly, and accurately, all while enhancing the customer experience with the right Go to market strategy.  

So, what is the right way to capture sales in commerce? We will take you through the process of multichannel order capture. 

Main takeaways:

  • The rise of B2B Commerce and the differences with B2C
  • How to set the foundation for the right Go to market strategy
  • Deep dive into multichannel order capture



Chris Timmerman

Managing Partner

Waeg is the B2B Commerce leader for Salesforce in EMEA. Chris will provide insights from his hands on experience and business knowledge on the differences and similarities between B2B and B2C Commerce.


Ray Grady

President & Chief Executive Officer at Conexiom

Ray brings more than 20 years of experience in scaling high-growth B2B organizations, and leads the company in designing and executing Conexiom’s vision, strategic growth plans and company operations.


Wilfrid Williaume

Head of Waeg Envision

Having close to 10 years experience mainly in pharma industry, Wilfrid and his team guide companies in their digital transformation journeys thanks to a deep expertise on commercial excellence, customer experience, adoption and change management. 


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