What is TheChannel by Waeg, an IBM Company?

It’s not just surfing the wave. It's going to the next level.

TheChannel is all about where the waves we surf take us and going to the next level. It’s going from ideas to results, experience to knowledge, expertise to success and practice to perfection. This is what we want to share with you.


Regularly we will be sharing content on current and specific topics of the Salesforce ecosystem. We will shine a light on areas such as SRM, e-Commerce, Marketing Automation, Architecture and Integrations, Accelerating sales and performance and show what, from our expertise and experience, it takes to go to the next level.


TheChannel is an invitation into our Waeg world. We want to share our experience with you and we are looking forward to having you join us as we surf these waves.